If you want to sell your house quickly it's important to cover all bases to target potential buyers. Local papers normally have a property section with houses for sale, houses wanted to buy and also information on properties to let. What the sections are called, costs and which day of the week the property section comes out can vary from location to location.
In Nottingham the property section comes out each Thursday. If you purchase through the paper's website you'll get one charge for coverage in each of these places:
- Nottingham Post
- Recorder Series
- Messenger Series
- East Midlands Metro
- www.thisisnottingham.co.uk
Advertising in this classified section is reasonably inexpensive and you'll be targeting buyers who are looking for houses directly. Make sure you have a good headline and short and sharp information about your house, focus on the key information:
- Location
- Number of Bedrooms
- Recent Rennovations
- Gas Central Heating
- Car Parking Arrangements
Don't include unneccessary details, most classifieds ads are charged by the number of lines they take up in the paper, so make sure you only include the most important points and use abbreviations where appropriate – you can find information on the internet about commonly used abbreviations in property advertising. Remember if your goal is to sell your house fast at the highest price you want to be as clear and to the point with prospective buyers.
Most people are now searching the internet for properties on sites like rightmove and finadproperty – these sites have pictures which can be a big selling point for your home. This means if you're using more traditional methods like the newspaper you need to be even more compelling with what you say in your ad. If your local paper allows inclusion of photos or some graphics when you place an ad in the property section, this can be a way to make sure your ad stands out from the others on the page.
The other thing to consider is buying an actual ad in the property section rather than a classified listing. These will normally allow more flexibility with content and the option for more graphics. If you want to make sure the ad for your property gets seen, this can be a more expensive, but much more effective means of engaging potential buyers helping you to sell quicker and for a better price.
